Eggslut is a decadent breakfast in Los Angeles's Grand Central Market. Treasured by many locals and tourists a like Eggslut was hoping to create an image honoring their growth outside of the DTLA. Leveraging the goofy smile and euphoric feeling of biting into one of their sandwiches, the graphic centers on the star of the show. The lettering punctuates the egg by being gooey and fluid itself. Using yellow and purple, the graphic also honors the owner's favorite basketball team: the Lakers, another LA staple.