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Case Study

Colorado Symphony Orchestra

A celestial concert series with a stellar orchestra.

Client
Colorado Symphony Orchestra*
Year
2019
Skills & Tools
branding, identity, poster, *

The task was simple: the CSO wasn't attracting a cool, young crowd. Enter: astrology. Wait — no: astronomy.

Impact

Stronger Brand Presence

The refreshed identity gave the orchestra a visual confidence that matched the scale of its programming.

Season Promotion Impact

Campaign materials drove measurable increases in single-ticket sales for the season.

Community Recognition

Local press noted the visual identity as a sign of the orchestra's evolving ambition and community commitment.

More Work

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The task was simple: the CSO wasn't attracting a cool, young crowd. Enter: astrology. Wait — no: astronomy. The project takes the star charts of traditional sky maps into consideration and the placement of instruments on the stage, the posters and collateral design helps elevate the terrestrial orchestra into something celestial. With an orchestra that performs euphonic pieces, the youth is sure to be in awe struck with the CSO's stellar musicians. Or at the least, put their stellar merch within reach. *This project is conceptual.


Client
Colorado Symphony Orchestra*
Year
2019
Skills & Tools
branding, identity, poster, *