Case Study
Strike a Match
A tennis oasis in a California desert
The Courts is a playful tennis resort with the hills of the Anza-Borrego Desert as a panoramic backdrop. Full of tennis courts, a pool, and some overnight camper vans, the Courts invites the public to enjoy a casually bohemian holiday.
Impact
Cultural Traction
The poster campaign generated organic sharing and became a recognisable visual reference in the local arts community.
Event Attendance
The illustrated materials contributed to a marked increase in first-time attendees who discovered the event through the poster.
Collector Demand
Limited print runs sold out ahead of the event, with requests for additional copies continuing afterwards.
More Work
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