Case Study
Timed Entry Reservation Campaign
Helping visitors plan ahead and protect the park through clear, consistent design.
To support the launch of a new timed entry reservation system at Mount Rainier National Park, I developed a cohesive public service announcement campaign aimed at educating visitors before arrival and reducing congestion at park entrances…
Impact
Visitor Compliance
The campaign significantly increased awareness of the timed entry system, reducing frustration at park entrances.
Clear Communication
Visitor surveys showed measurable improvement in understanding of the reservation process following the campaign.
Reduced Congestion
The communications contributed to a more evenly distributed visitor flow, easing pressure on peak-time infrastructure.
More Work
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