Case Study
Wild Berry Guide
A Guide
A taste of the mountain, in a brand new guide.
Impact
Safety Through Design
The guide reduced foraging-related enquiries to park rangers by giving visitors a clear and trustworthy visual reference.
Seasonal Usefulness
Visitors returned to the guide across multiple visits and seasons, making it one of the most reused pieces of park print.
Illustration as Authority
The detailed botanical illustration style lent the guide a credibility that photography alone couldn't have achieved.
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