Case Study
Eggslut
Home of the Fairfax Sandwich
Eggslut is a decadent breakfast in Los Angeles's Grand Central Market. Treasured by many locals and tourists a like Eggslut was hoping to create an image honoring their growth outside of the DTLA.
Impact
Cult Following
Merchandise sold out within days of launch, reflecting how deeply the identity resonated with the brand's community.
Social Amplification
Branded pieces were organically shared across social channels, extending the campaign reach without paid media.
Streetwear Crossover
The lettering system gave the brand a visual edge that crossed into streetwear and food-culture circles simultaneously.
More Work
Drag or scroll to browse
