Case Study
Industri-alphabet
A study on metallic lettering
That's it. That's the tweet.
Impact
Custom Typeface Adoption
The alphabet system was applied across multiple touchpoints for the client, replacing generic type with something owned.
Cultural Resonance
The industrial aesthetic felt immediately authentic to the brand's audience and manufacturing heritage.
Type as Identity
The letterforms became a core part of the visual identity, functioning as both a logo and a communication tool.
More Work
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