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Maccheroni Republic

Maccheroni Republic is a trattoria located in the Historic Downtown Los Angeles neighborhood. The restaurant is an oasis of good hospitality and excellent food enclosed within a garden setting hidden away from the streets of downtown.

Highlights

Opening Day Anticipation Post-Pandemic

The brand identity was cited in local press coverage of the restaurant's opening as a standout element.

Easily editable, printable in office

It was important to the owner and chefs to be able to update the menu often. So I gave them the power to edit it through Figma.

Visual Consistency

The illustration system created a unified look across interior, print, and digital that felt handcrafted and intentional.

Related Work

Maccheroni Republic

Maccheroni Republic

Maccheroni Republic is a trattoria located in the Historic Downtown Los Angeles neighborhood.

The restaurant is an oasis of good hospitality and excellent food enclosed within a garden setting hidden away from the streets of downtown. The new logo focuses on a pasta known as "farfalle" — a butterfly.

The pasta shape (also known as a bowtie pasta) is often dressed with light vegetable sauces as a summer pasta, to eat alfresco when the butterflies are in full swing. When invited to step into the restaurant, one can feel immediately transported to a humble, but elegant Italian villa.

The treatment of the typeface stays true to the lettering found on the classic, red Fiat stationed nearby the restaurant's pastificio. Reducing the logo down to simple elements, it feels classic, charming, and fresh.

Inspiration

Unfortunately, COVID shut down this project and QR codes came to be in favor.


Client
Maccheroni Republic
Year
2020
Skills & Tools
branding, identity, menu design, Illustration