Somewhere between a horseshoe, a piece of machinery, and a rhinestone-studded fever dream, I found an alphabet. Yeeeee-hawwww.
You ever seen Beyoncé on stage?
Neither have I. Maybe you have. All I can do is devour whatever crumbs of shaky cellphone footage make it onto YouTube. Bless those people.
Cowboy Carter makes cowboy core feel futuristic and glamorous: polished chrome, glowing horseshoes, rhinestones, fringe, and a little swashbuckling flair. Add some literal spaghetti Western imagery, a little Orville Peck, and a healthy dose of machinery, and I had an excuse to go a little feral.
Inspiration
The letters became things to fabricate rather than things to draw. I stretched them, folded them, bent them, layered them, and let them get a little unruly.
Some became heavy and mechanical; others revealed their internal structure.
The question became less How do I make a letter out of metal? and more What would metal look like if it behaved like a ribbon?
Forged in the West.
The result is an alphabet somewhere between rodeo hardware, industrial machinery, and something that fell out of a spaceship (Beyoncé’s “Alien Superstar,” anyone?).
Ride ’em, typeboy.
A new alphabet, forged somewhere between the frontier and the future.
- Client
- Self-intiated Personal Project
- Year
- 2022
- Skills
- typography, lettering, 3D drawing
- Tools
- Blender, Adobe Photoshop
