Case Study
Trees of Yosemite
The many flora of the valley
The many flora of the valley
Impact
Species Awareness
The illustrated guide measurably increased visitor ability to identify and name the trees they encountered on the trail.
Print Run Success
The guide sold through its first print run faster than any previous interpretive publication from the park.
Educational Foundation
The illustrations became reference material for school groups visiting the park, extending their life far beyond the initial distribution.
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