Case Study
Eggslut x HBO
The Ultimate Egg Hunt.
As HBO was airing their newest series, WATCHMEN, it was conspicuous that there were a plethora of easter eggs — literally eggs — symbolized throughout each episode.
Impact
Cross-Audience Reach
The collaboration introduced Eggslut to HBO's audience and vice versa, widening both brands' cultural footprints.
Press Coverage
The campaign was covered by food and entertainment media, generating organic awareness beyond paid placements.
Limited-Run Success
The limited promotional items became sought-after collectibles among fans of both properties.
More Work
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